Effective Market Research, 4th July

Course Description

A comprehensive introduction to market research for new businesses to identify new customers and assess viability of a product! 1 day Fast Track Course ! Part of our support to new businesses, this course focuses in greater depth on market research, what it is and how to conduct it. Without effective market research, a new business has little chance of success, but finding the time to conduct it properly is challenging! This knowledge-based course provides a comprehensive grounding in the basic principles and practices of effective market research and practical information able to implement what you have learnt in order to effectively conduct market research. By the end of the course you'll be able to: Compare secondary research industry trends and target market information such as demographics, professional bodies, partners, internet research skills, competition Identify and describe primary research avenues, for example, questionnaires, visits, surveys Identify when and why each type of research would be used Create a market research plan and propose a timeframe to undertake the work Understand qualitative & quantitative research Design questionnaires Please note, this training is only free for London residents. It you live outside London, please contact georgia@gcda.org.uk